Announcing Our Seed Round

keyboard with funding on enter button

We’re thrilled to announce our $16M seed financing round led by Commerce Ventures, Elefund, and Fiserv!

For those unfamiliar with us, Forward was founded by software industry veterans with a mission to empower SaaS companies to integrate and monetize payments. We are committed to giving back to the software community with a payments offering we wish had existed when we were running vertical SaaS companies.

This capital will enable our team to meet the accelerating demand from software partners while applying artificial intelligence to the risk functions of payments, dramatically improving the client and merchant experience. Forward partners with SaaS companies to increase their revenue by two to three times by adding payments as a product.

We care about your success and want payments to help our partners make their core business more profitable. Our offering includes a payment facilitation software and services platform built by software creators for software creators. 

We are a team of ex-SaaS founders/builders that learned the complicated world of payments while inside of a Fortune100 behemoth and we are now leveraging that know-how to help you – SaaS founders – succeed. Reach out to get a no obligation, no strings attached assessment of your current payments set-up.   

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Our Values
We lead with these truths.


We believe transparency in all things make us better partners - from pricing to to terms - you can trust our team to provide honest, straightforward answers.


We bring logic and rational thought in everyday language to understanding payments business models to help you succeed.


We've been in your shoes building software, we know how it feels and are ready to to help you navigate the complicated world of payments.