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What if the majority of your customers added payments?

Say goodbye to adoption headaches

You’re not alone. The average inbound SaaS platform sees fewer than 20% of its customers using its payments offering. Why? Because payments adoption doesn’t just happen—it requires strategy, execution, and expertise.

Simplify signups

Many SaaS companies assume customers will “just sign up” once payments are enabled. When that doesn’t happen, they shift the responsibility to support, customer success, or existing SaaS reps. Payments need to be sold through customer education, targeted outreach, and a dedicated motion.

Price with precision

Pricing payments isn’t as simple as picking a flat rate. Customers are used to different models—interchange plus, surcharges, convenience fees, monthly fees—and pricing must align with industry standards and business size. Using our extensive data set, Forward helps you benchmark and optimize your pricing to ensure maximum adoption.

White-label sales support

Can you prove to your customers that switching to your payments program will save them money? Probably. But can you quantify those savings today? Probably not. Forward’s statement analysis tools give you the power to provide real-time savings comparisons, turning uncertainty into a closed deal.

End-to-end program design

Not all customers adopt payments at the same rate. Forward applies an attribute-based approach, segmenting your customer base to ensure you’re targeting the right cohorts with the right messaging, maximizing adoption without wasted effort.

Will adoption move the needle?

Payments adoption isn’t just another revenue stream, it’s the single most important factor in driving the success of your payments program. High adoption rates don’t just increase payments revenue, they double or even triple ARPU (average revenue per user).

Run your numbers

What is your attach rate gap actually costing you?

Model the difference between a typical referral or legacy payments deal and a Forward program built around higher attach and stronger economics.

Total merchants on your platform5,000Average monthly processing volume per merchant$20KYour current attach rate20%

Current arrangement

Typical referral or legacy deal

Active merchants

1,000

Annual payments revenue

$360K

Forward model

100% above buy rate

Active merchants at 70% attach

3,500

Annual payments revenue

$5.5M

Attach rate gap

+50 pts

Additional annual revenue with Forward

+$5.1M

Revenue estimates are illustrative and based on Forward partner data. Actual economics vary by platform, merchant mix, and processing volume.

Technology, human expertise, and white-label services. All in one place.

If the pain points above sound familiar, you already know there’s no silver bullet to take your payments adoption from 20% to 70% overnight. That’s why Forward provides not just a playbook, but the team and technology to execute on your behalf.