Upcoming webinar
What your payments volume is actually worth
Wednesday, October 28 · 1:00pm ET · 60 minutes · Presented by Brandon Lloyd
- What your payment volume is actually worth
- The three places platform payments revenue leaks
- What it takes to make payments a revenue line
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Your platform is sitting on a goldmine. You probably don't know what it's worth.
If your customers take payments (through your platform or around it) that volume is worth real money. Vertical SaaS platforms capture almost none of it. Revenue share is zero, there's no payments line on the P&L, and nobody goes looking, because switching processors sounds like 3 months of engineering time you don't have.
With more than 20 years of experience spanning software and payments, Brandon Lloyd brings a unique perspective on what healthy payment economics look like, and more importantly how software companies can unlock the full revenue potential of their payments business.
What this session covers
Brandon shows you the math: what your payment volume is worth, the three places platform payments revenue leaks, and what it takes to make payments a revenue line instead of a feature. Haven't launched payments yet? He'll cover the opportunity from a standing start.
Rate — the revenue you earn per transaction. On Stripe Connect, it's miniscule.
Attach — the share of your merchants actually processing through you. Most platforms have never measured it.
Migration fear — the belief that changing processors costs a quarter of engineering. It doesn't, and Brandon will show you why.
“It's math, not a pitch.”
Who should attend
Founders, CEOs, CFOs, and product leaders at vertical SaaS platforms whose customers take payments. You don't need to be processing today.
The math doesn't work for every platform. Brandon will be specific about which ones, so you'll leave knowing where yours lands.
Half the session is open Q&A. Bring your volume and your hardest question.
Presented by
Brandon Lloyd
Chief Executive Officer, Forward
Three-time SaaS/Payments founder with successful exits. Brandon has spent 20 years as a senior executive in the payments industry, both at the companies he built and at a Fortune 100 fintech leader, where he was responsible for PFAC, WISO, RISO, Embedded Payments, and Agent businesses.
